Home — Case studies — Medical Device Manufacturing Company

From Complex Operations to Connected Business Processes

Client

Arjan Technologies

Industry

Marketing Automation

Country

Kingdom of Saudi Arabia

Client Overview

A leading medical device manufacturer with operations across multiple countries required a unified platform to support its sales, service, procurement, and customer management functions. Its U.S. operations, which handled the highest volume of business, sought greater visibility and coordination across departments

Challenges Faced

1. Limited visibility into device service and repair activities.
2. Complex warranty management processes.
3. High volume of accessory orders from existing customers requiring efficient order handling.
4. Need for improved sales performance tracking and reporting.
5. Multiple disconnected tools leading to operational inefficiencies.

Solution Delivered

BroadTech implemented a fully integrated Odoo ERP solution covering:

1. Sales Management
2. CRM
3. Purchase Management
4. Webshop & Customer Portal
5. Warehouse Operations
6. Accounting

Key Customizations

1. Customer self-service webshop integrated with FedEx, payment gateways, tax automation, and single sign-on capabilities.
2. Service and repair management platform.
3. Warranty lifecycle management.
4. End-to-end serial number and product traceability.
5. Expiration tracking.
6. Territory management for sales representatives.
7. Loaner equipment management.

Business Outcomes

1. Achieved end-to-end visibility across sales, service, warranty, and inventory operations.
2. Strengthened product traceability through comprehensive serial number tracking.
3. Accelerated service and repair turnaround through centralized case management.
4. Enhanced customer experience with self-service ordering and support capabilities.
5. Improved warranty governance and compliance oversight.
6. Increased sales accountability through performance measurement and territory management.
7. Enabled a connected operating model across multiple business functions.

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